I am Elsa Prieto,
expert in digital strategy
and product management.
About
After being rejected from art school, I became a developer. After my first work experience didn't go well, I created my startup by developping apps for kids. When we struggled raising a second round, we got acquired. Through these experiences, I developped a passion for user experience, digital transformation, problem solving, and working on positive impact projects.
Expertise
- Product management
- Tech strategy
- Digital transformation
- UX design
- Prototyping
Experience
Unique Heritage Media
Head of digital - Paris
January 2024 - Present
Overseeing digital strategy, roadmaps, budgeting, and team coordination for the group's digital portfolio, which includes 15 e-commerce websites and mobile apps, serving approximately 2.5 million active users annually.
Unique Heritage Media
Technical lead & product owner - Brooklyn, NY
2016 - 2023
Product management, UX design and mobile development.
Pili Pop
Co-Founder and CTO - Paris
2011 - 2016
Transformed a diploma project into a startup alongside two co-founders, secured a spot in France’s leading startup incubator, and successfully raised a seed round.
Education
GOBELINS Paris
Master in Interaction Design & multimedia development, User Experience and Research
2010
Université de Savoie
DUT Services et Réseaux de Communcation
2008
Some Works
Pili Pop
Pili Pop offers mobile apps designed for children aged 5 to 10 to learn languages. Through speech recognition technology, kids engage in fun games and immersive stories to practice and improve their skills. Since its launch in 2014, Pili Pop has been downloaded over 3 million times worldwide.
- Startup creation
- Tech strategy
- Mobile & web development
Fleurus Presse & Disney Magazines
Fleurus Presse and Disney Magazines are two e-commerce websites powered by a single technical platform, built on a robust CMS infrastructure and enhanced with custom developments to meet ambitious business needs. Together, they attract over 3 million visitors annually.
- Tech strategy
- Product management & UX
Le monde des ADOS
Le Monde des ADOS is a magazine designed for teenagers aged 10 to 14, featuring a weekly print edition and a daily-updated digital platform. Its mission is to provide a safe space where teens can stay informed about current events and find answers to their concerns.
- Tech strategy
- Product management
Quelle Histoire
Quelle Histoire is an app designed for children aged 7 to 12, featuring a collection of over 200 audiobooks on history, mythology, and literature. Its mission is to provide an engaging way to explore history and civilizations, with a focus on accessible storytelling and immersive illustrations.
- Tech strategy
- Product management< & UX
- Mobile development
Ducktoon
Ducktoon is a mobile app featuring a curated selection of Disney’s best "standard character" comics in a webtoon format. Readers can enjoy the adventures of Donald, Uncle Scrooge, and their friends in a format designed for seamless mobile reading.
- Tech strategy
- Product management< & UX
Epsiloon
Epsiloon is a magazine that covers current events in science, across all fields of science. Its website features exclusive contents decrypting scientifc news and a boutique to subscribe to the paper edition.
- Tech strategy
- Product management< & UX
Paris Region Aventures
Paris Region Aventure is a mobile app designed for kids, offering interactive missions to explore Paris and its surroundings. With gameplay inspired by geocaching, it guides players to uncover hidden treasures, navigate iconic locations, and learn about the region’s rich history.
- Tech strategy
- Product management< & UX
Mille et Une Histoires
Mille et Une Histoires is a mobile app designed for young children, offering a selection of audio tales. Kids can choose to simply listen or improve their reading skills with synchronized subtitles.
- Tech strategy
- Product management & UX
- Mobile development